Lullaby baby on the set top:a message to all parents of young children.

My recent fatherhood has shed light on many a new thing as indeed one might expect, but one in particular seems suited to this blog has impressed me as well as make me wonder why? The why I will come to shortly. What has impressed is the wide availability of baby focussed radio stations worldwide. In desperate attempted to calm a screaming little girl, my partner Vicky turned to the Morpheus (Sonneteer Music centre) sitting on the sideboard and hit the Genre search on the dial only to find a whole host of radio stations under 'kids'. Now making the wild assumption that goats do not spend a lot of time listening to radio we assumed they were aimed at little ones! Human little ones that is.

I digress..erm...oh yes; having tried a few we have settled on a broadcast that is not only excellent in its selection of soothing ditties for baby Amelia, but also is transmitting in probably close to the best sound quality I have heard from any digital station. Comparable only to stations like Swiss Classic or AVRO. The station's name: 101 RU Lullaby. As the name implies, it is Russian and they transmit more than one channel aimed at children.

So back to the why? Why oh why don't the BBC of Cebebies fame also broadcast a radio station aimed at children in the same way they do television?   If they ever take time to consider it then I suggest they take more time to learn from the Russians!

GaDGET Junky UPDATE! iTunes 10 Tunes into Morpheus Server from my laptop.

Back. Yes been very busy doing lots, but can't remember anything.

Anyway, as the title bar suggests, I am currently streaming 'Clannad' from the Morpheus Server in the Office through my laptop using iTunes 10, just downloaded.

At the same time I am listening to Muse on the Morpheus Music Centre the other side of the office. I am using the iPod touch to control it of course. Now to see if I can pick up a stream from my Android phone(using Twonkey app) at the same time. Again using the iPod to control it.

Why you ask? I don't know! But it's cool.

GaDGET Junky: Android and Apple working together to make Morpheus Sing

So I've had my Sony Ericsson Xperia X10mini pro fro a few days now and it's not perfect, but I am getting used to it.

The cool thing is right now, as I write this blog, I have my iPod touch with Plug Player controlling my new Android phone(that'll be the Xperia)  some music and Twonkey Media mobile ( a free app) streaming to the Sonneteer Morpheus Music Centre in my living room. Ok I dont need the iPod to make the music happen as the Morpheus simply saw the phone as a server the moment the app was loaded(wifi switched on of course). Fantastic!

I am currently playing a few Led Zeplin songs in full WAV (CD quality) seemlessly.

GadGET Junky: Had the Morpheus Server round for new year. What a party!

To make sure all is running well and to get used to the unit I had one of the demonstration Morpheus Servers at home for the holidays. I didn't get much time to play with it as we were up north in Yorkshire visiting the in-laws to be. Well my in-laws to be, Vicky's mum and dad. Had my first white Christmas in ages and some lovely food and company. Might need spikes on my tyres next time though.

When we got back, Vicky bought me a copy of Tori Amos Midwinter Graces CD as an anniversary gift as we met 15 years ago this New year and got togther 14 years ago. (I think I got the numbers right? I am sure Vicky will make me edit the blog if wrong).

Got home, switched the server on and popped the CD in. Oh, I have to say the server is so quiet, it makes my Buffalo Linkstation sound like a vacuum cleaner!

Where was I? Oh yes; as the CD was being consumed by the server, I popped down stairs and switched on my Morpheus music centre and then My iPod Touch which has the Plug Player installed (about £3 from Apps store). All this took about 3 to 4 minutes.

As you can see in the picture, by the music centre was switched on in our living room I was able to start playing the (ripped and stored) CD from the Server.
The Morpheus music centre was  singing through my loudspeakers and I had full control via the iPod Touch. Oh I made cup of tea at the same time  and my other hand was holding it!  yes, I hear some of you shouting, I should have left it brew for longer to get that fuller flavour.

I have a brief story to tell about the server concept and how we came about to make one. Next blog!

The Harvard Business Review and the Sonneteer Morpheus.

I had some time, as one does, at the airport so I popped into WHSmiths's to buy some magazines for the beach. Time, Newsweek, Stuff, T3; all the usual’s and then the Harvard Business review caught my eye. To put this into perspective, I also had a book on branding, as well as another on entrepreneurs with me, so I was in that frame of mind. Anyway, the Harvard Business review: I had a flick through and I stumbled upon a report on consumerism post recession and quite interesting too, it was.

Before I elaborate too much, I need to go back a couple of years or so when Credit Crunch was just a little sub-prime bother in the colonies(America) and S&P ratings were still sky high on many a now defunct establishment. In those happier times of consumer madness my business partner and I were crunching over some figures that reflected our own market, the high end hi-fi separates one which we resided and that most of our products under the Sonneteer brand serviced. Although our sales at the time were creeping upwards, the market as a whole was in decline and the new products being touted by our competitors were not growing the market place one jot. It was time for a rethink. No time to panic however and the cause was worthy of some serious thought.

The first couple of things that came to our minds were: 1. Neither of us had any of our own equipment in proper use in our houses anymore and 2. Why were the new integrated products(amp, CD, radio in one) touted by the competition, not actually growing the overall market whilst starting to dominate its turn over?

As you may have noticed, I digressed a little from the Harvard Business review report so I'll get back to that now and here's the link to the full story on our rebirth http://haiderway.blogspot.com/2009/09/you-mean-like-b.html which is just below

Except to say the product that materialised some two and a half years later reflected an important assumption we made: that customers want high quality, ergonomic, sexy, and green (credentialwise) products.

Ah yes, the report! You still with me?

My own interpretation of the review's report was that the post exposure to credit crunch consumer would be a more savvy one who would be thrifty but not afraid to spend money on quality. The report also placed a closer eye on the now under 35s who would be the next drivers of the global economy in this so called post consumerism age. The characteristics I just described, again according to the report's projections, would be more subconsciously ingrained as well as a more natural leaning towards greener, more environmentally aware products and where apt, fair-trade ones. The growth of thrifty brain cells would be counterbalanced by the willingness to spend more on products with all or some of these features.

As I was being hurried out of the newsagents about to miss my flight I breathed a small sigh of relief and allowed myself a gentle smile of satisfaction. Until, that is, I saw the price on the front of the journal! FIFTEEN QUID I gassped. So I paid for the stuff under my arm and ran for the gate. I am writing this after a week of reflection on the beach and I think as soon as I get back I will pay for a copy.

Oh and the product; the Sonneteer Morpheus music centre. Code named project BORO at the time. Hand made in Britain from as many locally resourced, high quality and recyclable bits and bobs as possible and when it works it uses the minimum amount of energy possible for the highest quality performance possible. Easy to use and looks damn sexy to boot.

Diapason Magazine reviews the Sonneteer Morpheus music centre and they love it.

Sonneteer Morpheus reviewed by Diapason, the high brow French classical music review magazine not unlike Gramophone magazine in the UK.

A had a call from our man in France 'Danny' and he said I am about to fax you over the review. He said little else as he was in a hurry, he always seems to be trying to do five things at once. Naturally, moments of anticipation followed with my heart beat fluttering like a drunken sparrow. Moments later it popped up on my screen (fax to email) and my schoolboy level French kicked into overload. They like it. No, they love it. Phew! like I had any doubt!

Well I can't print the whole review out here for copyright reasons but I can give you a few snippets so here goes:

They started by saying that the sonneteer Morpheus is, "a unique 'media centre' that lacks nothing in charm or seductive qualities and is very ergonomic and easy to use". I am translating, you appreciate, so hopefully I have not lost too much of the French eloquence.

They went on to say that the Morpheus was, "a digital amplifier of audiophile quality". Well of course, it's a Sonneteer, what did they expect! And that it was, "a very Avant Garde product in the manner of Sonos" and needless to say a lot more expensive which readers would have noted as it was reviewed on the same page in the magazine which seemed not to detract from the reviewers praise for the Sonneteer one bit.

The reviewer, in summing up also wrote, "it's reproduction [of music] demonstrates an incontestable transparency in the true spirit of digital amplification". Which should have been no great shock as Sonneteer pioneered the adoption of digital amplification into the audiophile arena late last century. Then in conclusion the article ended on saying the sonneteer Morpheus was, "an intelligently conceived product that is very attractive". Well I think I'll pop over to Paris and spend some euros to say thank you for their appreciation. Not too many though. I mean have you seen the exchange rate!

www.sonneteer.co.uk/s-news.htm

Find us on Facebook, Sonneteer that is!

Oh nearly forgot. Sonneteer are now on facebook. Please go have a look and by all means become a fan.

http://www.facebook.com/pages/Sonneteer/109476999491

it is updated regularly and has only been going for a short while so there is a lot to put up.

Pictures of a very special red Morpheus can be seen today.

Morpheus in Deutsch

First Morpheus landed in Germany yesterday care of our friends at UPS and our new friends at Design and Sound. We had a call to say thank you and how they were smitten as soon as they opened the box. They had some friends pop over in the evening and they all seemed to want one and the luxury price tag was clearly no barrier.

As I was having the conversation with a clearly very pleased customer, I was reminded of our experience when showing the Morpheus in Las Vegas for first time in a beautifully laid out suite at the Venetian Hotel. Imagine a split apartment set out with an elevated Dining area and a lower level living room. The Morpheus was set out on the Side board with a pair of beautiful Penaudio Rogue loudspeakers and the machined aluminium handset astride.....Now where was I going with this? Oh yes, the experience: Well as people started to stream through the corridors and snifffing their way around all the show bits and pieces as they stumbled upon us the reaction was quite extra ordinary. We in the hi-fi trade are more used to afictionados dissecting the sonic reproduction of their favorite CDs and records as they sit for lengths of time, very seriously, critiquing the products. This time the experience was quite different, more instant , and very pleasing. Almost without exception as eyes locked onto the first Sonneteer Morpheus in the room, they all said:"Oh that's beautiful, I want one" then they said, "oh what is it?". It may as well have been a toaster, we got them at, erm, hello! That's sort of what our friend Christian experienced yesterday at his place.

Now, I am one the two guys who designed the Campion, Alabaster, Byron, Bronte and Sedley as well as one or two non Sonneteer things we will not mention and I am quite fussy about sound qulity and am rarely happy if its not spot on. rarely do I think we've got something spot on as there is always room to improve. Of course if I didnt let go then the campion, 15 years on, would still be on the test bench and in the listening room and Sonneteer would never have come to be. I digress! What I was trying to say is that I have Morpheus in my living room. It is my main system.

Oh I still love the natural stress reliving sound of the Byron through an Alabster and I have as pair sitting to the side begging to take the Morpheus's spot in the corner of the room. Aint gonna happen!

I left this on the what hifi site yesterday:

haider June 18, 2009 18:39

Of course works exceptionally well with the Sonneteer Morpheus music centre.

I Have a linkstation at home and most of our distributors worldwide are now swearing by them as a perfect companion as they are so plug and play compared to many other. A Buffalo linkstation, Sonneteer Morpheus and a network router can have you streaming music through a decent pair of loudpeakers in literally minutes. I installed one in the Harrods AV experience a week or so back. It took longer for them to get me a cup of coffee!

Of course if you have a couple of other units(Morpheus that is) in other rooms they all have access to the same music. I think they call it local control with central distribution. :-)